About

Transport / Logistics / B2B

EROAD – Accelerating Growth and Innovation in Vehicle Telematics

Following a strategic competitor acquisition, EROAD set out to become a global leader in vehicle telematics. Critical to this mission was consolidating multiple software and hardware systems into a single platform.

Led by research with over a dozen industry experts across North America and Australasia, I shaped the vision of EROAD's future unified platform, defining a robust information architecture and user experience that serves customer needs across multiple global industries and transport sectors.

– Senior Product Designer, Edition Studio

ENERGY SERVICES / B2B

Genesis Energy IQ – Powering Big Business Energy Intelligence

Genesis Energy is New Zealand’s largest energy retailer, powering over 650,000 consumers & businesses. Despite providing great energy management tools for consumers, Large Business are often left in the dark.

Guiding the Business Team, I spearheaded a lean UX initiative to design an energy insights product tailored for Large Business & Enterprise customers. Through close collaboration with Product Management and Sales, we shaped an MVP driven by extensive customer interviews and user testing, enabling us to confidently launch a pilot product within 3 months.

– Freelance UX Designer, Ghost Partners

HEALTHCARE / Co-design / Branding

Talking Minds – Co-creating Better Mental Health Support Through Patient-centred Design

Nearly half of New Zealanders experience mental distress in their lifetime, with Māori and 18-24 year-olds more affected. Online support services often lack culturally relevant, age appropriate information to support young people's mental wellbeing.

Talking Minds is platform co-designed by young New Zealanders and their families, to support people experiencing Psychosis. Collaborating alongside a diverse team of clinicians, patients and whanau, I facilitated the end-to-end co-design process, from running workshops to designing and building the final live website.

– Founding Designer, Design for Health & Wellbeing Lab