Genesis Energy IQ – Powering Big Business Energy Intelligence

The Challenge

Large Business customers are a crucial segment of Genesis Energy’s customer base, with large, multi-year energy contracts contributing significantly to revenue. However, these customers have limited visibility, access or insight around how they use energy with Genesis. Customers have to manually extract data from monthly invoices to understand and report on their energy management
. It is not easy to identify discrepancies or abnormalities in the data, and understand the associated impacts on cost
. There is no shared view between customers and Account Managers to communicate issues relating to energy management.

The Process

Defining Value

Defining the Journey

Shaping the Solution

Prototype Testing

Tested with 10 customers, across different lenses,

Specifically, understand how the dashboard:

• Delivers value to our audience segments
• Supports access, visibility and understanding of energy data
• Positions Genesis as an Energy Partner